The Sega Genesis, known as the Mega Drive[b] in regions outside of North America, is a 16-bit home video game console developed and sold by Sega. The Genesis was Sega’s third console and the successor to the Master System. Sega released the console as the Mega Drive in Japan in 1988, followed by North America as the Genesis in 1989. In 1990, the console was distributed as the Mega Drive by Virgin Mastertronic in Europe, Ozisoft in Australasia, and Tec Toy in Brazil. In South Korea, the systems were distributed by Samsung as the Super Gam*Boy and later the Super Aladdin Boy.